Image Licensing Agreement

Redistribution & Resale: share, resell, sublicense, or distribute Licensed Content as standalone files; include in stock libraries, databases, or asset collections; or provide to third parties for their independent use.

Misrepresentation & False Association: depict people in Licensed Content in an offensive, pornographic, defamatory, or unlawful manner; suggest endorsement by or affiliation with any person, brand, or organisation shown; or create false or misleading narratives about depicted subjects or locations.

Trademark & Logo Use: register Licensed Content as a trademark, service mark, or design mark; or use as your company logo or brand identifier.

• Optional but appreciated (Standard/Extended): "Photo by [Photographer Name] via Akuraa"
• Required (Editorial): "Photo by [Photographer Name]/Akuraa" - must be visible in publication or broadcast
• Required (NFTs/Blockchain): on-chain attribution including photographer name and Akuraa platform credit

Images marked as "model released" or "property released" have documented consent from individuals and property owners.

Images marked "editorial use only" may not have model or property releases and are restricted to editorial purposes only.

• Verify release status before use
• For sensitive use cases (medical, controversial topics), obtain additional clearances independently
• We provide release documentation upon request for released content

Standard/Extended: Worldwide. Editorial: Worldwide (subject to local laws). Exclusive: as negotiated.

Licences are perpetual for the specific End Product created during the licence term. If we discontinue content, your existing licensed uses remain valid.

• Individual Licence: single person or freelancer
• Business Licence: all employees of named organisation
• Agency Licence: agency + single named client project

Transferring licences to third parties is prohibited without written consent.

• All Akuraa content is original work by verified African photographers
• Curated for cultural authenticity and quality
• Free from AI generation (retouching for quality allowed, not content fabrication)
• Ethically sourced with respect for subject dignity

Images depict real people, places, and events. Use in fictitious or implied contexts is your responsibility. Ensure use does not defame, libel, or misrepresent subjects; associate subjects with harmful, offensive, or controversial content without consent; or violate cultural sensitivities or dignity.

Pricing displayed at checkout in GBP (£) or USD ($). Prices are subject to change but locked at time of purchase.

No refunds after content is downloaded, except in the case of a technical error preventing download (we will resolve or refund), content materially misrepresented (e.g., marked as released when unreleased), or a duplicate purchase (credited to account).

We provide content "as is." We make reasonable efforts to ensure content is legally cleared and authentic, but we do not guarantee content is suitable for every possible use. Our maximum liability is limited to the amount you paid for the specific Licensed Content in question.

We are not liable for: indirect, consequential, or punitive damages; lost profits, revenue, or business opportunities; damages arising from your misuse of content; or third-party claims where you exceeded licence scope.

You agree to defend, indemnify, and hold harmless Akuraa, our photographers, and our affiliates from any claims, damages, or expenses (including legal fees) arising from your misuse of Licensed Content, use exceeding licence scope, false or misleading representation using Licensed Content, defamation or privacy violations caused by your use, or breach of these terms.

We indemnify you for claims arising from our failure to secure proper rights from contributors, copyright infringement by photographers where we failed to verify ownership, and platform technical errors misrepresenting licence terms, provided you notify us promptly, used content within licence scope, and allow us to control defence of the claim.

Use of Licensed Content beyond licence scope constitutes copyright infringement and may result in immediate licence termination, legal action for damages, injunctive relief, and recovery of legal fees and costs.

To report suspected infringement of content you have licensed from us, or to submit a DMCA takedown notice, email legal@akuraavisuals.com with evidence, the URL or location of infringement, proof of licence purchase, and a description of the violation.

These terms are governed by the laws of England and Wales. Disputes will be resolved in the courts of England and Wales. For international clients, we may agree to alternative jurisdiction based on your location.

Before litigation, parties agree to attempt good-faith mediation for 30 days.

Licensees agree to use content in a culturally respectful manner, avoid perpetuating stereotypes or harmful narratives, and consult with cultural advisors for sensitive subject matter.

Licensees using content within African jurisdictions must comply with local advertising and media regulations, cultural heritage and image rights laws, and data protection and privacy laws (GDPR, POPIA, etc.).

60% of licensing fees go directly to African photographers. Your purchase supports fair creator compensation, sustainable creative careers across Africa, and visual narrative sovereignty.