Terms of Service

Effective Date: May 25, 2026

1.Definitions

“Akuraa” / “we” / “us” refers to Akuraa (operated by DēpART Consultancy). “Customer” / “you” refers to the individual or organisation licensing images. “Photographer” refers to the image creator. “Content” refers to all images, metadata, descriptions. “Licence” refers to usage rights granted upon purchase.

2.Eligibility

  • At least 18 years old
  • Legally authorised to enter into binding contracts
  • Representing an organisation with legal authority to licence images (for institutional subscriptions)

3.Account Registration

For Subscription Customers

  • You must create an account to purchase a subscription
  • You are responsible for maintaining the confidentiality of your login credentials
  • You agree to notify us immediately of any unauthorised use of your account
  • You are responsible for all activity under your account

4.Licensing & Usage Rights

Licence Grant

We offer three licence tiers. Editorial: permitted for news, education, commentary, museum exhibitions, and academic publications; prohibited for advertising and marketing. Commercial: permitted for advertising campaigns, marketing materials, corporate communications, websites, and social media; prohibited for resale as prints or merchandise for resale. Extended: permitted for all commercial uses plus merchandise, products for resale, and unlimited print runs; prohibited for resale of the image itself as a standalone product.

Usage Restrictions

You may NOT: Resell, redistribute, or sub-licence images to third parties; Use images in defamatory, pornographic, or unlawful contexts; Register images as trademarks or claim ownership; Remove or alter photographer credits, copyright notices, or metadata; Use images in AI training datasets or machine learning models without explicit written consent; Create NFTs or blockchain-based assets from licensed images without explicit written consent.

Attribution

You must credit the photographer as: “Photo by [Photographer Name] / Akuraa”. Attribution must appear in print adjacent to the image, online in the image caption or credits page, and in exhibitions on wall text or exhibition materials.

Model & Property Releases

“Yes” = signed model release on file (commercial use permitted). “No” = no model release (editorial use only). “Not Required” = no identifiable people or private property. You are responsible for ensuring your use complies with the model release status.

5.Subscriptions

Subscription Terms

  • Subscriptions are billed annually in advance
  • Included downloads are valid for 12 months from purchase date
  • Unused downloads roll over for 12 months, then expire
  • Overage downloads are billed at £25 per image beyond your included credits

Renewal & Cancellation

  • Subscriptions auto-renew annually unless cancelled
  • To cancel: email hello@akuraavisuals.com with 30 days' notice before renewal date
  • No refunds for partial subscription periods
  • You retain access through the end of your paid period after cancellation

Price Changes

We reserve the right to change subscription pricing. Existing subscribers will be notified 60 days before renewal at the new rate. Founding subscribers receive locked-in rates.

6.Payment Terms

Payment Methods

  • Credit/debit cards (Visa, Mastercard, Amex) via Stripe
  • Bank transfers for institutional subscriptions over £2,000

Pricing

All prices are in GBP (£) and exclude applicable taxes (VAT, GST, etc.). You are responsible for all taxes.

Failed Payments

If payment fails, we'll attempt to process payment up to 3 times. Your account may be suspended until payment is received.

7.Intellectual Property

Photographer Copyright

Photographers retain full copyright ownership of their images. You are purchasing a licence to use the image, not ownership of the copyright.

Platform Content

All Platform content (website design, text, logos, interface) is owned by Akuraa and protected by copyright, trademark, and other intellectual property laws.

8.Prohibited Conduct

  • Violate any laws or third-party rights
  • Use the Platform for fraudulent purposes
  • Interfere with Platform operations or security
  • Scrape, crawl, or data-mine the Platform without permission
  • Reverse-engineer or attempt to access Platform source code
  • Impersonate another user or entity

9.Disclaimer of Warranties

THE PLATFORM AND CONTENT ARE PROVIDED “AS IS” WITHOUT WARRANTIES OF ANY KIND. We do not warrant that the Platform will be uninterrupted or error-free, or that all images have model releases.

10.Limitation of Liability

To the maximum extent permitted by law, Akuraa is not liable for indirect, incidental, consequential, or punitive damages, or damages exceeding the amount you paid in the 12 months preceding the claim. Nothing in these Terms limits liability for death, personal injury, fraud, or gross negligence.

11.Indemnification

You agree to indemnify and hold Akuraa, its photographers, and affiliates harmless from any claims, damages, or expenses arising from your use of licensed images, your violation of these Terms, or your infringement of third-party rights.

12.Termination

By You

You may terminate your account at any time by emailing hello@akuraavisuals.com.

By Us

We may suspend or terminate your account immediately if you violate these Terms, engage in fraudulent activity, or we cease operations.

Effect of Termination

  • Previously purchased licences remain valid (perpetual licences survive termination)
  • Access to your account and unused downloads will be revoked
  • No refunds for terminated accounts

13.Dispute Resolution

Governing Law

These Terms are governed by the laws of England and Wales.

Arbitration

Any disputes will be resolved through binding arbitration in London, England, except you may bring claims in small claims court, and we may seek injunctive relief in any court.

Class Action Waiver

You agree to resolve disputes individually, not as part of a class action or collective proceeding.

14.Changes to Terms

We may update these Terms at any time. Material changes will be notified by email and by notice on the Platform. Continued use after changes constitutes acceptance.

15.Contact

For questions about these Terms, email legal@akuraavisuals.com. Legal entity: DēpART Consultancy.